How to Monetize Your TikTok Content: 7 Proven Ways to Make Money

TikTok isn’t just a platform for entertainment—it’s a powerful tool for making money. Whether you’re a small creator or have a massive following, there are multiple ways to turn your TikTok account into a profitable business.
In this guide, we’ll break down seven proven ways to monetize your TikTok content, including brand deals, the Creator Fund, affiliate marketing, and more.
1. Join the TikTok Creator Fund
The TikTok Creator Fund pays creators for their content based on video views and engagement.
How It Works:
✔ TikTok pays 2-4 cents per 1,000 views.
✔ A video with 1 million views can earn $20-$40 (varies based on engagement & region).
Eligibility Requirements:
✔ Be 18 years or older.
✔ Have at least 10,000 followers.
✔ Have 100,000 video views in the last 30 days.
✔ Follow TikTok’s Community Guidelines.
How to Apply:
- Go to Settings → Creator Tools → TikTok Creator Fund.
- If eligible, submit an application.
✔ Pro Tip: The Creator Fund isn’t the most profitable option, so combine it with other monetization strategies.
2. Get Brand Deals & Sponsored Content
Brand deals are one of the most profitable ways to make money on TikTok. Companies pay creators to promote their products in videos.
How Much Can You Make?
✔ Small creators (10k-50k followers): $50 – $500 per post.
✔ Mid-level influencers (50k-500k followers): $500 – $5,000 per post.
✔ Large influencers (500k+ followers): $5,000 – $50,000+ per post.
How to Get Brand Deals:
- Reach out to brands directly via email or DMs.
- Join influencer marketplaces like:
- TikTok Creator Marketplace
- AspireIQ
- Upfluence
- Create sponsored-style content to attract brands.
✔ Pro Tip: Negotiate! Many brands lowball creators, so don’t be afraid to ask for more.
3. Earn with TikTok LIVE Gifts & Donations
Going LIVE on TikTok allows followers to send you virtual gifts, which you can convert into real money.
How It Works:
✔ Viewers buy TikTok Coins with real money.
✔ They send gifts during your LIVE stream.
✔ TikTok converts gifts into Diamonds, which you can cash out via PayPal.
Tips for Earning More from Live Streams:
✔ Go live after posting a viral video (more viewers = more gifts).
✔ Interact with your audience to encourage gifting.
✔ Offer shoutouts, exclusive content, or Q&A sessions for top gifters.
✔ Pro Tip: TikTok takes 50% of your earnings, so focus on high-engagement strategies.
4. Make Money with Affiliate Marketing
Affiliate marketing lets you promote products and earn a commission for every sale made through your unique link.
How to Start Affiliate Marketing on TikTok:
✔ Sign up for affiliate programs (Amazon Associates, ClickBank, or Shopify Affiliate).
✔ Promote products you actually use in your TikTok videos.
✔ Add your affiliate link to your bio or TikTok Shop.
Best Affiliate Niches for TikTok:
✔ Beauty & Skincare – Makeup, skincare tools.
✔ Fitness & Health – Supplements, workout gear.
✔ Tech & Gadgets – Phone accessories, headphones.
✔ Fashion – Clothing, jewelry, shoes.
✔ Pro Tip: Use TikTok’s built-in “Link in Bio” feature (requires 1,000 followers).
5. Sell Your Own Products or Merchandise
If you have a strong brand or loyal audience, selling your own products can be a highly profitable option.
What Can You Sell?
✔ Merchandise – T-shirts, hoodies, mugs.
✔ Digital Products – E-books, presets, courses.
✔ Handmade Items – Jewelry, art, crafts.
How to Sell on TikTok:
✔ Use TikTok Shop to list products directly on your profile.
✔ Promote your products in videos & live streams.
✔ Direct followers to your website or Shopify store.
✔ Pro Tip: Show how your product solves a problem to drive sales.
6. Offer Paid Shoutouts & Promotions
If you have a large or engaged audience, people may pay you to promote their content or business.
How to Charge for Shoutouts:
✔ Small creators (10k-50k followers): $10 – $50 per shoutout.
✔ Mid-level creators (50k-200k followers): $50 – $500 per shoutout.
✔ Large creators (200k+ followers): $500 – $5,000 per shoutout.
✔ Pro Tip: Use platforms like Shoutcart or Fiverr to sell paid shoutouts easily.
7. Monetize with YouTube & TikTok Cross-Promotion
Since TikTok doesn’t pay much per view, many creators direct traffic to their YouTube channel where they can earn more from YouTube ads.
How to Drive TikTok Followers to YouTube:
✔ Post short clips on TikTok and say “Watch the full video on YouTube!”
✔ Add your YouTube link in your TikTok bio.
✔ Create exclusive long-form content for YouTube.
✔ Pro Tip: YouTube Shorts is an easy way to grow your YouTube audience using your TikTok content.
Bonus: How Many Followers Do You Need to Make Money on TikTok?
You don’t need millions of followers to make money on TikTok. Even small creators can earn with the right strategies.
✔ 1,000 Followers: Earn from LIVE Gifts & Affiliate Marketing.
✔ 10,000 Followers: Qualify for TikTok Creator Fund & Brand Deals.
✔ 50,000+ Followers: Sell merchandise, courses, & premium content.
✔ 100,000+ Followers: Land high-paying sponsorships & brand collaborations.
Final Thoughts: Start Making Money on TikTok Today!
If you’re serious about monetizing TikTok, start by mixing multiple income streams to maximize your earnings.
✔ Apply for the TikTok Creator Fund (if eligible).
✔ Work with brands for sponsored posts.
✔ Promote affiliate products for passive income.
✔ Sell your own products or services.
✔ Go LIVE to earn gifts & donations.
By consistently creating engaging content and leveraging these monetization strategies, you can turn your TikTok account into a full-time income source!
Now it’s time to take action—start implementing these strategies and watch your TikTok earnings grow!